Color plays a huge role in our lives. When we get up in the morning, we make decisions on what colors we're going to wear that day based on our mood, whether or not we have a meeting to attend, who we're going to see that day and the impression we will leave on them and more. So, it makes sense that we move through some of the same thought process as we select the color scheme that will come to define us as a healthcare provider or as a company that provides products and services to the healthcare industry.
Healthcare providers will naturally want to select colors that emphasize trust, calm, stability and tranquility for their color schemes. So, sticking to the "cooler" side of the color spectrum is key here...whites, blues, greys. However, depending on your particular audience, you may choose to select more vibrant, active colors that stimulate a different set of emotions, making the patient feel like they have a certain amount of control over their experience. Or, if you're a company that provides healthcare products and services, whether to the industry or consumer, you may choose another set of colors that emphasize stability, safety, authority, trustworthiness, technologically advanced...you get the idea.